Consumers can champion the values they believe in by spending money on brands that share those values. That’s certainly true when it comes to your choice of beer brands. As a beer drinker, you’ll want to know which top beer brands support the LGBTQ community.
Bud Light, Guinness, Molson Coors, Heineken, and Mexican brands Corona and Modelo Especial are well known for their long history of supporting the LGBTQ community. Aside from publicly supporting special events like Pride Month, they also have inclusive work policies that benefit the employees working directly for them.
This guide will show you which of the top beer brands are LGBTQ-friendly. You’ll also discover how these brands support the community, why they choose to do so, and how you can support them so they continue doing what’s right.
Let’s get started.
Which Beer Brands Support The LGBTQ Community?
There is no shortage of beer brands that have consistently shown their support for the LGBTQ community. While some are based in the United States, you’ll soon discover that even international beer brands also do their part to promote inclusivity by using their brands as platforms.
Here are some of the top beer brands that support the LGBTQ community:
First on our list is the American beer brand Bud Light. That is an incredibly mainstream brand that’s widely accepted by different types of consumers across the country. Part of that is because the brand is known for producing a light but refreshing product.
Bud Light has been a strong supporter of the LGBTQ community for over a decade. One of its most visible shows of support is participating in the annual Pride Month with unique displays and merchandise.
However, their support goes well beyond that.
The brand is also known for having inclusive advertising campaigns throughout the year, even outside of Pride Month. Its marketing makes it clear that the organization behind the brand believes in inclusivity and diversity, making it a regular part of its branding all year round.
One thing to note about Bud Light is that it continues to support the community, even after some of the recent controversial boycotts that have taken place against it.
Beer brand support for the community also comes all the way from Ireland, specifically through the Guinness brand. This brand is primarily recognized worldwide for its Irish dry stout.
However, Guinness continues to build a reputation as an ally to the community in many important ways.
For instance, Guinness is a brand you’ll often see participating in Pride events in different parts of the world. On top of that, the brand also lends its support to various LGBTQ causes and charities from time to time.
Next on our list is Molson Coors, another American beer company worth knowing about. To be specific, Molson Coors is a company that owns a long list of other beer brands like Miller Light and Miller High Life, among many others.
As an organization, Molson Coors also has a long history of supporting LGBTQ causes. For starters, it supports many Pride festivals nationwide, such as the Denver PrideFest.
On top of that, the company also has a program called ‘Tap Into Change’, which has been active for over a decade.
The program is just one of many company initiatives through which it invests and donates to LGBTQ charities and other organizations.
Molson Coors’ support for the community is also evident in its internal policies. For example, it was one of the first employers to offer benefits for employees’ same-sex domestic partners.
So, it should come as no surprise that the Human Rights Campaign has recognised Molson Coors as one of the best workplaces.
Heineken has done plenty to earn its place on this list as a beer brand supporting the LGBTQ community. The Dutch beer brand, which has been around since 1864, is incredibly vocal with its support for values like diversity and inclusivity.
Like many leading brands, Heineken continues to participate in various Pride celebrations worldwide as a sponsor. On top of that, the organization also engages in partnerships to champion the community’s interests and conducts initiatives to benefit their employees directly.
Heineken also runs campaigns online to share heartwarming and inspirational stories from the community, like the Like For Love campaign on Instagram.
Overall, Heineken is clearly doing a lot. Some might even say they’re doing more than other brands to support the LGBTQ community.
Corona And Modelo Especial
Corona and Modelo Especial are two Mexican beer brands owned by the same parent company. While Corona is the preferred choice of drinkers wanting a lighter taste, Modelo hits the spot for people wanting a richer taste.
Flavor aside, both of these brands clearly have a close relationship with the LGBTQ community.
For starters, both companies release statements online supporting Pride month whenever it comes around. Besides that, their parent company has partnered with organizations like Stonewall Sports, a community-based sports organization for LGBTQ individuals and their allies.
What Are Ways That Beer Brands Can Show Their Support?
There are plenty of ways beer brands can and do show their support for the LGBTQ community. You can gauge how genuine a brand is in their support by examining the steps they take.
Here are some of the most common ways that beer brands can show their support:
1. Through Partnerships
Firstly, beer brands can show their support through partnerships with charities and other organizations serving the community directly.
These partnerships can include financial sponsorships to help those organizations function.
However, they also help in terms of publicity and creating awareness of those causes so more people can participate.
2. Through Inclusive Messaging
Popular beer brands have a huge platform that they can leverage to support the community. For example, they can show support through inclusive messaging, like ads showing members of the LGBTQ community.
Unfortunately, some brands only show this kind of messaging around Pride Month. Meanwhile, the ones who are committed to the cause share similar messaging all year round.
3. Through Special-Edition Merchandise
Beer companies can also take their support a step further with special-edition merchandise to commemorate important events and figures in the community.
Releasing special edition beers for Pride Month, for example, is an excellent way to make customers feel seen and appreciated.
4. Through Advocacy
While all of the forms of support mentioned above are excellent, some larger organizations also invest in advocacy.
That means they invest a lot of their resources towards championing specific causes or even government policies that support inclusion and similar values.
5. Through Corporate Policies
Remember: a beer brand’s support for the LGBTQ community isn’t just about what they do for customers. A brand that’s truly an ally will also have corporate policies that show they internally practice what they preach to the outside world.
Brands that do this champion equal opportunity, diversity, and anti-discrimination within their own offices as part of their efforts to champion the same values externally.
Why Do Beer Brands Support The LGBTQ Community?
Unfortunately, some people distrust the support that large beer brands have for the LGBTQ community. The mistaken assumption is that these brands are taking advantage of these causes only for the sake of profit.
While that might be true for a minority of brands, the truth is that beer brands stand to benefit in many ways by showing their support.
Here are some reasons behind the support shown to the LGBTQ community by these beer brands:
To Appeal To Customers
Beer brands understand what’s important to their customers. People nowadays want the brands they buy from to share the same values, like inclusion and diversity.
By showing genuine support for the LGBTQ community and its values, beer brands seek to appeal to their customers and show that they care. In doing so, they also appeal to new customers who might not have been interested in the brand otherwise.
To Build Customer Loyalty
Appealing to customers goes a long way towards building customer loyalty. That’s especially true with beer brands that are consistent in their support throughout the year and not just during special events like Pride Month.
Simply put, championing the values important to drinkers helps build a loyal customer base.
To Attract And Retain Employees
As you read earlier, it’s not just about appealing to external stakeholders like consumers. A beer brand supports the LGBTQ community to show its employees that it stands up for the values important to them.
In doing so, the brand also builds loyalty among its employees and attracts some of the top talents in the industry.
To Use Their Platform For Good
Of course, beer brands aren’t purely driven by profits and the desire to retain top employees. A part of their motivation to support the LGBTQ community also comes from wanting to do good, to do what they believe is right.
Company leaders are often inspired to use the brand’s influence to spread positive messages like inclusion and equality for all.
To Explore Market Opportunities
The beer and overall beverage industries are pretty competitive. So, these brands are always looking for new market opportunities to explore. That is also an essential driver in their support for the LGBTQ community.
For example, changing trends could drive customers away from brands that don’t support the LGBT community towards those that do. Beer brands can take advantage of that opportunity by publicizing their support and capturing the attention of those new customers, much to their benefit.
In the end, everyone wins. Consumers are happy to spend their money with brands that share similar values, and brands also profit from having more customers than before.
How Can Consumers Support These Beer Brands?
Support is a two-way street, so supporting the beer brands that champion values you agree with is important.
Here are some ways you can support LGBTQ-friendly beer brands:
- Money: The most direct way to show your support is with dollars and cents. So, spend your money buying the different products from these brands so they can continue providing support to the LGBTQ community.
- Research: Take some time to do your homework. Research these brands to understand the full extent of their support so you know precisely how they’re helping the community.
- Publicity: Not everyone knows about the good work that these beer brands do. You can help change that by publicizing what you know about them through your social media profiles or spreading positive word of mouth.
- Feedback: Brands are learning, too. So, give them feedback when you can. Tell them what they’re doing right and point out areas where they could do more for the community.
Remember: when you support these beer brands, you empower them to continue helping the LGBTQ community. Mutual support like this goes a long way towards building a better world.
In this guide, you’ve learned that the top beer brands that support the LGBTQ community are Bud Light, Guinness, Molson Coors, Heineken, and Mexican brands Corona and Modelo Especial. These brands help in many ways, like creating positive messaging and contributing resources to LGBTQ causes.
Still, it’s also important to lend your support to these beer brands. Buying from them and publicizing their excellent work will help them continue to support the LGBTQ community and its shared values.